About FRO.blinds
Family run and owned. Wellington showroom. Our own manufacturing unit. Dressing windows in Telford since 2021.
Meet the Team
Andy
Owner
Andy is the owner and is often on the road doing home visits, quotes and fits. Andy will guide you through choosing the right blind for your home, offering advice on styles, colours and configurations. Andy is in the Showroom on Saturdays.
Ness
Manufacturing & Ordering
Ness started in the showroom but now manages manufacturing and ordering. Ness is available in the Showroom every Friday, and can sometimes be found out on the road for home visits.
Rebecca
Showroom
Your first point of contact with FRO.blinds will be with Rebecca. Based in our Showroom Monday–Thursday, Rebecca will help you with fabric and blind choices, managing appointments and queries relating to your order.
Bobby
Production
The newest member of the team, Bobby joined us in May 2025 to help with the production of our blinds and shutters at our manufacturing unit in Trench. From August, Bobby will also be on the road with Andy helping with installations.
Paul
Fitting
Paul is our lead fitter and is responsible for bringing everything together on installation day. Working across blinds, shutters and curtains, Paul ensures every job is fitted cleanly, securely and exactly as expected. You'll usually see Paul out on the road throughout the week, and during busier periods he'll often add extra days to keep things moving smoothly.
Our Story
FRO.blinds is a family-run curtain and blind specialist based in Wellington. We opened our Market Street showroom in November 2021, supported by a £7,000 grant from the Pride in the High Street scheme from Telford & Wrekin Council.
What started as a made-to-measure blinds business quickly grew into something broader. As customers began to trust us with more of their homes, we expanded into curtains, roman blinds, shutters and a wider range of soft furnishings.
As demand increased, we made a conscious decision to bring more of the process in-house. In September 2022 we opened our first manufacturing unit at Trench Lock, giving us greater control over quality, lead times and pricing. By January 2025, we had outgrown that space and moved into a larger 2,000 sq ft unit — allowing us to expand production and introduce in-house manufacturing for Roof Lantern Blinds and Perfect Fit Shutters.
In February 2023, we were awarded a further £4,000 grant through Pride in the High Street, which supported updates to the showroom and the launch of our ready-made curtain range — alongside our "tailored" service, bridging the gap between off-the-shelf and fully bespoke.
Today, the business continues to grow. The team has expanded, and we've invested heavily in our systems and technology to streamline everything from quoting and ordering through to aftercare and customer support.
Looking ahead to 2026, we have exciting plans to expand further — including increasing our manufacturing capabilities to include Urban Shutters alongside Perfect Fit, and exploring opportunities to move into a larger premises to support the next phase of the business.
We continue to work with leading names across blinds and interiors, including Fabric Box, Louvolite, Prestigious Textiles, iLiv, Ashley Wilde, Sanderson, Harlequin, William Morris, Laura Ashley, Orla Kiely and many more.
Most importantly, we've been supported every step of the way by our local community — and we're just getting started.
Ready to transform your windows?
Free home visit, expert advice, and professional fitting.