About FRO.blinds
Local showrooms. Our own factory. Made-to-measure advice.
Family run and owned, with showrooms in Wellington and Shrewsbury, and our own manufacturing unit in Telford.
2021
Showroom opened
2022
Manufacturing began
2026
Shrewsbury opening
Our Story
FRO.blinds is a family-run curtain and blind specialist based in Wellington. We opened our Market Street showroom in November 2021, supported by a £7,000 grant from the Pride in the High Street scheme from Telford & Wrekin Council.
What started as a made-to-measure blinds business quickly grew into something broader. As customers began to trust us with more of their homes, we expanded into curtains, roman blinds, shutters and soft furnishings.
As demand increased, we brought more of the process in-house. In September 2022 we opened our first manufacturing unit at Trench Lock, giving us greater control over quality, lead times and pricing.
By January 2025, we had moved into a larger 2,000 sq ft unit, allowing us to expand production and introduce in-house manufacturing for Roof Lantern Blinds and Perfect Fit Shutters.
Today, the team has grown, we have invested heavily in our systems, and we continue to work with leading names across blinds and interiors.
Most importantly, we’ve been supported every step of the way by our local community — and we’re just getting started.
The people behind FRO.blinds
Meet the Team
Wellington
Andy
Owner
Andy is the owner and is often on the road doing home visits, quotes and fits. Andy will guide you through choosing the right blind for your home, offering advice on styles, colours and configurations. Andy is in the Showroom on Saturdays.
Rebecca
Showroom
Your first point of contact with FRO.blinds will be with Rebecca. Based in our Showroom Monday–Thursday, Rebecca will help you with fabric and blind choices, managing appointments and queries relating to your order.
Shrewsbury
Sam
Showroom & Fitting
Sam is based at our Shrewsbury showroom, helping customers find the right window dressings for their home. Sam also works out on the road as part of our fitting team, covering installations across the county.
Isabel
Showroom
Isabel is part of the Shrewsbury showroom team, on hand to help customers explore our full range of blinds, curtains and shutters. Isabel will guide you through options, samples and styles to help you find the perfect fit for your home.
Factory
Ness
Manufacturing & Ordering
Ness started in the showroom but now manages manufacturing and ordering. Ness is available in the Showroom every Friday, and can sometimes be found out on the road for home visits.
Bobby
Production
Bobby joined us in May 2025 to help with the production of our blinds and shutters at our manufacturing unit in Trench. From August, Bobby has also been on the road helping with installations.
Fitters
Sam
Fitter
Sam works across our fitting team, covering installations throughout Shropshire. Trained across our full product range, Sam ensures every job is completed neatly, securely and exactly as ordered.
We're Hiring
Fitter
We're looking for an experienced blind and curtain fitter to join our growing team. Click to view the full job listing on Indeed.
View job on Indeed →Ready to transform your windows?
Free home visit, expert advice, and professional fitting.