Privacy Policy

FRO Blinds LTD ("we", "us", "our") provides blinds, curtains, shutters and related services in the UK.

• Registered office: 28a Market Street, Wellington, Telford, TF1 1DT
• Company number: 13528985
• Contact: showroom@fro-blinds.co.uk | 01952 245210
• Supervisory authority: Information Commissioner's Office (ICO), UK

We are the data controller for the personal data described in this policy.

1. What data we collect

We may collect and process:

• Identity & contact: name, postal address, email, phone numbers
• Customer communications: messages and call metadata (SMS, WhatsApp, Facebook Messenger), timestamps, delivery status, and message content you send
• Order & service data: quotations, orders, surveys, installation/visit details, photos you provide, invoices and payment status
• Website data: pages viewed, approximate location, device/browser information, cookies (see section 8)
• Support & feedback: notes added to enquiries, tickets, and follow-ups

We do not intentionally collect special category data. Please avoid sharing sensitive personal information with us.

2. How we get your data

We collect data:

• Directly from you (forms, email, phone, SMS, WhatsApp, Messenger)
• From your use of our website (cookies and analytics, where enabled)
• From referrals where you have agreed to be contacted
• From publicly available business listings where relevant

3. Why we use your data (and legal bases)

We use your data to:

• Provide quotes and fulfil orders (including surveys, scheduling, delivery and installation) — Contract
• Manage customer support and enquiries — Legitimate interests / Contract
• Send service updates (appointments, order progress) — Legitimate interests / Contract
• Send marketing (optional) — Consent (you can withdraw at any time)
• Maintain security and prevent fraud — Legitimate interests
• Meet legal and accounting obligations (e.g. VAT records) — Legal obligation

Where we rely on legitimate interests, we consider and balance your rights and expectations.

4. Messaging and communication channels

We use a combination of systems to manage customer communication efficiently.

• WhatsApp Business (Cloud API): messages may be processed via Meta infrastructure. Outside the 24-hour service window, we may use approved templates for follow-ups or reminders
• Facebook Messenger: messages to and from our page are handled via Meta
• SMS: sent and received via TextMagic
• Calls: handled via Twilio and CallSwitchOne (including call routing and status data)

These providers process message metadata (and content where required) to deliver services.

5. Who we share data with

We use trusted service providers to operate our business. These act as data processors on our behalf:

• Hosting & infrastructure: Fasthosts, Google
• CRM / service system: our internal system ("Blindsight"), hosted on our infrastructure
• Telephony: Twilio
• SMS: TextMagic
• Messaging platforms: Meta (WhatsApp and Facebook Messenger)
• Email & storage: Google Workspace
• Analytics: Google Analytics (where enabled with consent)

Where data is transferred outside the UK/EEA, appropriate safeguards are in place (such as Standard Contractual Clauses). We do not sell personal data.

6. Data retention

We retain data only as long as necessary:

• Orders & invoices: up to 7 years
• Support messages & tickets: typically 2–3 years after last interaction
• Marketing data: until you opt out or after prolonged inactivity
• Website logs: typically 30–180 days

We may retain data longer where required for legal or regulatory reasons.

7. Your rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion in certain circumstances
• Restrict or object to processing
• Data portability (where applicable)
• Withdraw consent at any time (for marketing or consent-based processing)

To exercise your rights, contact: showroom@fro-blinds.co.uk. We aim to respond within one month.

You can also contact the ICO: ico.org.uk | 0303 123 1113

8. Cookies & similar technologies

We use cookies to ensure the site functions correctly and to improve performance.

• Essential cookies: required for the website to operate
• Analytics cookies (optional): help us understand how the site is used
• Marketing cookies (optional): only used if you opt in

Where required, we request your consent before setting non-essential cookies. You can change or withdraw consent at any time.

9. Children

Our services are intended for adults. We do not knowingly collect data relating to children.

10. Security

We use appropriate technical and organisational measures to protect data, including:

• Encryption in transit (HTTPS)
• Access controls and least-privilege permissions
• System monitoring and logging
• Staff training and internal policies
• Careful selection of service providers

11. International transfers

Where personal data is processed outside the UK/EEA, we ensure appropriate safeguards are in place, including adequacy decisions or Standard Contractual Clauses.

12. Contact details

• Data Controller: FRO Blinds LTD
• Email: showroom@fro-blinds.co.uk
• Address: 28a Market Street, Wellington, Telford, TF1 1DT

13. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page, with the effective date updated accordingly.